Marketing Campaign Order Description Assignment Instructions Over the past 4 weeks, we have discussed many forms of communication. Last week, we specifically looked at visuals and the best way to make use of them. We are, once again, going to focus this information on a specific area...Marketing. Following, you will find links to several journal articles. Please read all of them to give you a good idea of what you need to do to come up with a good marketing campaign. I would like you to create a fictional company and come up with a marketing campaign to brand that company. Make sure that you give me some background as to what the company sells and who you are trying to reach, your campaign should target that audience. Think of this as a pitch to the customer as to how you would like to brand their and why. I do not expect you to create an all-inclusive campaign, you just need to be able to clearly express your ideas to your client. You will want to include some research to show your client that you have looked into their company as well as the market that they intend to sell. Please attach your paper as a Word document to this assignment. Sandhya, R., & Girija, P.P. (2011). Tata Tea's Jaago Re! Campaign: The Social-Cause Marketing Initiatives and Long-Term Branding Initiatives. IUP Journal of Brand Management, 8(2), 31-60. Fairy Liquid Case Study: Using Evocative Marketing Techniques to Boost Product Sales. (2011). Datamonitor, 1-14. Old El Paso Case Study:Addressing the Connectivity Trend with the Meal Kit Concept.(2010). Datamonitor, 1-12. Vaseline Case Study: Creating Stand Out Appeal in the Body Skincare Market, (2010). Datamonitor, 1-16. Paper must include: Cover Page 3-5 pages content Reference Page - Wikepedia is not an acceptable source for this paper should you choose to use additional sources.
02 November, 2015
peer letter Order Description With this step in the process remember that you are not an editor, but a peer giving feedback. Consider asking questions instead of telling your peer what they should or shouldn’t do. This alleviates the responsibility from you and your notes. You are expected to respond to at least TWO group member's papers. These letters will discuss the strengths and weaknesses of their papers. The letters need to be at least 300 words each. They need to cite the author’s paper by using quotes and referring to specific parts of the paper. You may want to offer suggestions for places to elaborate and allow the offer to gain more insight into their work – see suggestions below. Possible Questions to address in Peer Letters: What is the author’s thesis? Is it effective? How well does the paper develop? Does it make note of themes and justify how they develop the story, poem or play? Does it reinforce the thesis? Does the author truly analyze the story or is she simply summarizing? What suggestions would you make? Is there a discussion of characters, word usage, metaphor or any other literary tool? Is it effective? Are there quotes and do they seem effective? How does the paper conclude without simply restating the opening? 1) Technology’s Effect In My Life(MacDonald, Devon) Humans feel the need to be in a constant rush and this must be the reason why we are called the human race. It is in our blood, our history. From the invention of the ship that allowed people to move across seas to the invention of the lightbulb that stemmed off of Ben Franklin’s discovery of electricity, we feel the need to grow and explore. During the industrial revolution of the eighteen hundreds, came the invention of the assembly line and then the car. Assembly lines meant that we could get our inventions out into the world faster. When the invention of the computer came around, so did the invention of the World Wide Web. Through the internet we now have access to millions and millions of information. Gadgets and gizmos invented using internet based technology effects everyone’s day to day lives. My generation has seen many different innovations in technology. We have seen people being able to reach each other globally with the touch of a button or an opening of an application. When I was in third grade my peers would carry around tomogatchies which was a Japanese interactive game that would immolate how to take care of a pet. When my parents’ generation was in third grade they didn’t have anything like that. It was only when my parents were high school when the first video game came out; pong. Pong was simply a video game whose objective was to hit a digitized ping pong ball back and forth on the screen. Now we have advanced even farther. 2) Here is a draft of my paper on the effect the internet has had not only on me but on the world. I am concerned about 3 major things: The first is that is my paper on-topic? Is it following the prompt? Im worried as I wrote my paper I strayed further and further away from the original prompt. The second is I feel like a lot of my paper is very repetative, I need to go through and fix that issue as I think I would be more effective if i made statements only once but then went back and supported those statements. The last concern I have is that it is boring. I need to find a way to retain my readers attentions. Even I got bored and started skimming my paper while reviewing it and I agree with every statement I made! Thanks for any feedback you can make and any suggestions/ help you can provide. Gray Robertson
01 November, 2015
Restoration and Recovery Plan Resource: University of Phoenix Material – Cyberattack Scenario Review the information from the Cyberattack Scenario. Create a 10- to 15-slide Microsoft® PowerPoint® presentation that includes a step-by-step restoration and recovery plan. This plan must create strategies to restore information-system operations in the event of an attack or failure. Make sure to address the following points in the step-by-step plan: In relation to your position, identify the steps you would take to address how to recover data, secure the establishment, and investigate the crime. Include the strengths and weaknesses of contemporary methodologies and technologies designed to protect information systems and data as part of your plan’s justification. Format your Microsoft®PowerPoint® presentation consistent with APA guidelines. Cyberattack Scenario Use the Cyberattack Scenario to complete the Week Five Individual Assignment. Location: Fort Lauderdale, Florida 8:00 a.m. – A terrorist group hacks into the local police department and Sherriff's office. The hacking causes the entire computer system to shut down, including all computer aided design software, record management systems, and operating systems on laptops. 8:10 a.m. - The local hospital's network has been compromised and is not allowing employees to access any of the computers. 8:20 a.m. - Fort Lauderdale Airport's computer system has completely shut down; the reason is unknown. 8:30 a.m. - Bank A, the largest bank in South Florida, found out that their system has been hacked into and millions of dollars have been stolen from numerous bank accounts. Consider the following questions: • What are the ramifications of these incidents? • Who is affected? • What may be the outcomes? Imagine that you occupy one of the following positions: the police chief, the city mayor, the bank's chief executive officer, the airport's director of security, or the hospital's chief executive officer. In relation to your position, identify the steps you would take to address how to recover data, secure the establishment, and investigate the crime.
31 October, 2015
