Zappos Family Videos

For each Discussion question, write up to 400 words for each question (if two questions asked you can go up to 800 words). Make sure to give detailed and substantiated reply. Also, to score well, remember to: Comment on at least one classmate post; Use course terminology; Use at least one citation for support. Discussion 2: (20 points) Watch the Zappos Family on Nightline video (approximately 9:00 minutes) and comment on following:
Based on the text service companies can build strong brands in four key ways. What are these four key ways/measures? Discuss how each of the above is applied to Zappos. You must start a thread before you can read and reply to other threads

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