You are a former pilot who is now the controller of a division of TransGlobal Airlines, which utilizes a fleet of corporate jets for charter at several airports in the southeast part of the United States. Your division’s private charter clients include several Fortune 500 companies in the region. The Chief Financial Officer (CFO) has informed you that the company is considering the acquisition of two smaller aviation firms in the Caribbean specializing in chartered flights for luxury vacations using light aircraft (60 passengers or less). The CFO has tasked you with assessing the organizational benefits of acquiring these aviation firms. The CFO intends to develop a new business plan for the organization if your analysis recommends moving forward with the acquisition.
After an initial assessment, the company has shortlisted two airlines they want to examine further for acquisition. To understand all aspects of the two airlines under consideration, you have visited each proposed site to assess their performance. The assessment includes creating and analyzing a balanced scorecard for each airline with all four components—financial, internal processes, customers/market, and learning and growth—that will impact the acquisition.
Prompt
Use the Basic Balanced Scorecard Template to create a balanced scorecard for each company. Specifically, you must address the following rubric criteria:
Use the data given in Company A Information and Company A Financials to create a balanced scorecard for Company A. The balanced scorecard should highlight strategic objectives and key performance indicators (KPIs), such as net profit, annual growth, and market share, and include the four components:
Financial: Complete the financial section of the balanced scorecard template, identifying two of the most relevant KPIs associated with the strategic objective you’ve identified.
Explain your rationale for the KPIs chosen, with an explanation of the cause–effect relationship between the chosen KPIs and the KPI action plan details.
Internal Processes: Complete the internal processes section of the balanced scorecard template, identifying two of the most relevant KPIs associated with the strategic objective you’ve identified.
Explain your rationale for the KPIs chosen, with an explanation of the cause–effect relationship between the chosen KPIs and the KPI action plan details.
Customers/Market: Complete the customers/market section of the balanced scorecard template, identifying two of the most relevant KPIs associated with the strategic objective you’ve identified.
Explain your rationale for the KPIs chosen, with an explanation of the cause–effect relationship between the chosen KPIs and the KPI action plan details.