Look at Whole Foods mission and values (https://www.wholefoodsmarket.com/mission-values). What do you
think about the company’s Product Mission, Economic Mission, and Social Mission? What about the social
causes the firm adopts? Does this information make you more or less likely to buy the company’s products? Is
this what a for-profit company should be doing? Why or why not?
What does it mean for an organization to be conscious? What is the difference between a responsible and a
conscious act and company?
Do you agree that Conscious Capitalism is a more inclusive and holistic approach to understanding the
complex relationship between business and society? What will be some characteristics and values of
enterprises that will win stakeholders over in the 21th century? Give some examples and explain why. What
arguments in favor of Conscious Capitalism seem most important to you? Why?