what extent must a business respond to the growth of social media in order to remain competitive

what extent must a business respond to the growth of social media in order to remain competitive Order Description *on references list must include at least 5, and one of each 1)journal 2)website 3)book 1. To what extent must a business respond to the growth of e-commerce/social media in order to remain competitive? Recommended text for Questions: Mullins, L. J. and Christy, G. (2016) Management and Organisational Behaviour Eleventh edition, Harlow: Pearson Education less Additional materials: