What a marketing plan is

Part 1
Discuss what a marketing plan is and describe the different components of the marketing plan in your own
words (see figure 16.2 in the text). Also explain how the marketing plan is helpful to the organization. You do
not have to put together a marketing plan for this assignment
Part 2
Please take the elements/components you have learned in this course (such as the SWOT, goals/objectives,
etc.) and translate/apply them into how they would be carried out into the execution of a marketing strategy.