Read the Virgin Mobile case and answer the following three questions. Limit each answer to 150 words.
Q1: Virgin Mobile is not choosing a “price” for mobile service, but a pricing structure. What choices do they need to make?
Q2: Imagine that Virgin’s young customers can get credit and sign contracts. Should Virgin just offer the same prices and pricing structure as incumbents, but with MTV-branded phones?
Q3: Should Virgin expect their entry to trigger a price war?
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