Video review of online marketing management software system

prepare a video presentation of at least 4 and no longer than 8 minutes for the CEO if your selected company to: • Select a company or industry to which you are going apply a new online marketing management software system. • Research the background and development of the online marketing management software. • Critique the software’s characteristics, possible applications and how a company might best use the software in online marketing management activities. • Provide examples of other companies that are currently using the allocated software to illustrate your discussion of the software. • Evaluate the benefits and drawback for the company in adopting your proposed online marketing management software