This week you're going to write a 3-5 page paper that will become the second section of your Strategic Marketing Plan.
First, describe in detail the demographics and buying or decision-making behaviors for your target audience. Include information such as age, gender (including male, female, non-binary), income, location, education, family size, partnership status, type of communication device generally used, etc.
Second, research and develop at least three personas for your key target audience. Look at trends in their behaviors, issues that impact them, buying habits, and lifestyles.
Third, write a bio for each persona. These should be personal so that when you develop your marketing you know whom you are interacting with. Include for each persona a name or title, an image, and their story.
Your paper should be double-spaced, have a short introduction and conclusion, and use these three subtitles that align with the directions for the assignment.
Target Audience
Personas
Personal Bios