Take the hypothetical example of a car manufacturer that offers both fully electric cars (i.e.,
using electric motors/batteries only) and hybrid cars (i.e., ones that use both electric motors
and an internal combustion engine). Select a car manufacturer and a segment (i.e., small
cars, family cars, SUV or other) of your own choice and explain the possible value
propositions on which such a company might position such products in that segment.