Executive summary:
- What does your company do/what problem does it solve?
- Value Proposition
- Market Analysis
- Target Market
- Competitive Landscape
- SWOT analysis
- Revenue Model
- Growth Strategy
- Marketing strategy (please address the questions below):
• What will be the goals of your digital marketing campaign?
• What social media platforms will you use to “push” your product/app and why?
• What content will you create?
• How will you build your following and keep your customers engaged?