Using the P&O Cruises Company, identify how the 4 factors influence consumer buying behaviour and why is it important to take these into account?

Using the P&O Cruises Company, identify how the 4 factors influence consumer buying behaviour and why is it important to take these into account? First thing you should have a little introduction. Cultural Factors: What is the role played by the buyer’s culture, cultural group and social class? Describe how these learned and shared value systems influence buyer purchasing decisions. Social Factors: How do groups, family members and a social network a buyer belongs to influence behaviour? What impact does their role and status in these groups affects their buying decisions? Personal Factors: How does a buyer’s personal characteristics and patterns of living affects the goods and services bought by buyers. Describe how each personal variable relates and directly impacts each other. Psychological Factors: Describe the psychological factors by which a buyer’s behaviour is often unconsciously impacted? Explain the processes by which buyers perceive and interpret information to fulfil their needs favourably or unfavourably. Last thing you should have a little Conclusion. Ensure to include in-text referencing and a reference list in APA format. Apply theory wherever possible. PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT :)