Unit VIII Mini Project

 Create a communication strategy that fosters change and innovation in an organization. Explain the context in which it occurs and the options that are available. Develop a solution that will solve the organization issue and meet the needs of the people involved.

Coca Cola Limited is the company to use.

Provide a potential audience analysis, create a purposeful message, and discuss a type of channel that you could use for feedback. Include answers to Neal’s (2010) communications questions which are:

1) what am i trying to achieve?
2) how will my audience react to what i am trying to achieve?
3) will my message be resisted?
4) what do i know about my audience that will help me tailor my message?

*do not include the questions/answers in a bullet or list format. Instead, integrate the responses in your paragraphs.

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