Imagine you are a human resource consultant asked to train a group of new employees on quantitative and qualitative research, including the application of these methods in an organizational setting.
Develop a training module in the following format:
6- to 8-slide PowerPoint presentation
Use comprehensive speaker notes
Include appropriate visual elements
Include the following in your assignment:
Overview: Define in your own words qualitative and quantitative research.
Assessment Methods: Provide at least one example of a testing, assessment, or evaluation method for (1) qualitative research and (2) quantitative research.
Practical Application: Describe at least two organizational situations (e.g., high attrition rate, declining morale, training outcome improvement, or diversity training gaps) to illustrate effective application for both types of research. Include the following:
Purpose or objective of the research
Research design
Sampling method
Any statistical method used to analyze data
Anticipated results
Conclusion: Summarize the main points about qualitative and quantitative research that you want your audience to take away from this training.
Cite at least two sources to support your assignment and maintain APA guidelines. Use this information as a guide to formatting your PowerPoint: https://goodwin.libguides.com/c.php?g=29109&p=7298502
Title: Understanding Quantitative and Qualitative Research in Organizational Settings
Slide 1: Introduction
- Title: Understanding Quantitative and Qualitative Research in Organizational Settings
- Visual Element: Image of a researcher conducting a survey
Slide 2: Overview of Research Methods
- Speaker Notes: - Qualitative Research: Involves collecting non-numerical data to understand concepts, opinions, or experiences.
- Quantitative Research: Focuses on collecting numerical data to quantify relationships and analyze patterns.
Slide 3: Assessment Methods for Qualitative Research
- Speaker Notes:- Example: Conducting in-depth interviews to explore employees' perceptions of workplace culture.
- Visual Element: Diagram showing interview process
Slide 4: Assessment Methods for Quantitative Research
- Speaker Notes:- Example: Administering surveys to measure employee satisfaction levels on a Likert scale.
- Visual Element: Graph displaying survey results
Slide 5: Practical Application in Organizational Settings
- Speaker Notes:- Situation 1: High Attrition Rate- Purpose: Identify factors leading to high turnover.
- Design: Longitudinal study analyzing employee feedback.
- Sampling Method: Random sampling of employees across departments.
- Statistical Method: Regression analysis to identify predictors.
- Anticipated Results: Highlight key reasons for attrition for targeted interventions.
Slide 6: Practical Application in Organizational Settings (cont.)
- Speaker Notes:- Situation 2: Training Outcome Improvement- Purpose: Evaluate the effectiveness of a new training program.
- Design: Pre-test/post-test design to measure knowledge gain.
- Sampling Method: Convenience sampling of participants.
- Statistical Method: Paired t-test for pre/post comparisons.
- Anticipated Results: Showcase significant improvement in post-training assessments.
Slide 7: Conclusion
- Speaker Notes:- Emphasize the importance of using both qualitative and quantitative research methods in organizational decision-making.
- Highlight that qualitative research provides depth, while quantitative research offers statistical validation.
Slide 8: References
- Speaker Notes:- Goodwin University. (n.d.). Social media and marketing communications: Written/Oral project outline [PowerPoint slides]. Blackboard. https://goodwin.blackboard.com
- Insert second APA-formatted reference here.
Notes:
- Ensure to provide detailed speaker notes to accompany each slide for a comprehensive explanation.
- Utilize visuals such as graphs, charts, or diagrams to enhance understanding.
- Remember to maintain APA guidelines throughout the presentation for proper citation and formatting.