Transmedia storytelling

Choose
a case study. Search the internet to find an example of transmedia storytelling.
You will find many examples for the entertainment properties (like I mentioned in the
lessons), however, you will learn more if you concentrate on companies, brands, or
organizations.

. Be sure to use images, video links , & other media to create a compelling & visual write-up.

Be sure to include:

1. Description of the project, product or company and the target market
2. Identify the main narrative (character(s), plot, where it takes place, story)
3. How was transmedia used?
4. What was the main medium used for storytelling?
5. How did they plan or execute the launch?
6. How did each platform used contribute to story? What value did it add?