The TOWS matrix is the most important step to move into the formulation of strategies. It is based on the SFAS table and requires thinking on strategies that for example uses strengths to take advantage of opportunities or strengths to minimize threats.
You have already completed the SFAS table from BUS485A. Use that table to create the TOWS. The template for TOWS Matrix is TemplateSA-EXH7-TOWS.docx available in Course Resources and the attachments here.
Explain WHY it is a strategic factor; a quantified estimate of the potential impact (QPI) in the future of the SF; how you assigned the weight; and how you assigned the rating; and for Internal SF identify the Core Competencies (CC) and Distinctive Competencies (DC). Use the same quantitative analysis that you did for the EFAS and IFAS to estimate and quantify the potential impacts in the future; the impact on the firm’s future survival; and how well or how badly the firm is handling the SF right now.