When a new product or service is offered, revised, rebranded, or offered to new potential customers, there is often a marketing campaign to build awareness. In the mid-20th century, these campaigns might have featured print advertisements, radio spots, television commercials, etc. Today's marketing has branched out into a dizzying number of areas.
Choose the most interesting product/service (re)launch you can think of. you are also free to choose your own example.
What was (a) the main message and (b) platform used for the campaign?
Why do you think that the campaign worked (or not)?