Description
My study is :
The YouTube Effect: Creating a Mental Image through Advertising for Saudi Consumers
In Hollywood movies some companies are marketed in indirect ways, examples are Apple /Ford.
1- There are indirect marketing campaigns for Apple, how the company built its reputation or mental image through Hollywood movies being transmitted on YouTube. I need in 4 pages:
- Case analysis of 6 to 10 examples of indirect Apple ads, How Apple marketed her image (for the wealthy only or for the high class) through Hollywood movies.
- I need this Case analysis clarifies that Samsung phones are better in features and more flexible for the user, in another hand, people in Saudi Arabia who use Apple phones are more because Apple has been able to make a mental image that reflects the owners of its products are luxury or high class (Richness evidence), while they do not compete with Samsung in the technical aspect.
- What is it about apple ads for the iPhone that influenced the consumer to purchase the latest models?
- What is it about ads that make people change their phone from iPhone to galaxy phones or from galaxy phones to iPhone?
2- How were Ford vehicles marketed in Hollywood films by indirect ads?
For example, the police use Ford's cars to explain that it is the fastest, strongest and endurance, while the other party's car (thief or criminal) which from Toyota or others is prone to accidents, damage or other problems, etc.?
I need in 2 pages a case analysis of this, content 6 to 10 examples from different films.
3- I need in 2 pages a case study about How does Starbucks succeed even though they do not have direct ads?
- How people in Saudi Arabia came to the conviction that Starbucks became a necessary part in the morning? even though some cafes are cheaper?
- How did Starbucks succeed to make people adopt advertising on its behalf?