The Use of Celebrity Endorsements in Advertising

The Use of Celebrity Endorsements in Advertising

* Project should contain the following sections:
1. Abstract (300 words)
2. Introduction (2 pages)
3. Literature Review (5 pages)
4. Methodology (1-1.5 pages) note: survey of 20 questions should be conducted.
5. Findings/results (5 pages)
6. Conclusion and Discussion (5 pages)
7. References (at least 15 references NOT including internet URL links)

*** IMPORTANT NOTE ***
ALL REFERENCES SHOULD BE PROVIDED AS PDF along with the paper

Project Format:
The main sections of the thesis are:
• Title page
• Main body
• References
• Appendices.

1. Spacing
• Double space throughout, with the exception of the title.
• Captions.
• Table or figure headings.
• Extensive quotations.
• Footnotes or end-notes.
• Entries in the references section.
• Entries in the Table of Contents.
• Appendices.

2. Font
Please use Times New Roman font size of 12 throughout the project.

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