POST 1
The target market is determined through strategic segmentations. Once the target market has been determined, an entrepreneur has to develop strategies to ensure customer satisfaction by detailing the target market’s wants and needs. The wants and needs of a market segment are developed through an effective analysis of the frequently used products or services, common health problems within the targeted segment, the understanding and awareness of various issues affecting the inhabitants of the targeted market, and lastly, the inhabitants’ abilities to access certain products or services. Through a product’s sales volume analysis, one can determine the demand level. This would reveal the main problems faced by the inhabitants of the targeted segment. Once the problems have been determined, their possible solutions are formulated. These solutions are genuine attempts to ensure customer satisfaction. Surveys are also some of the best ways to determine a market segment’s needs and wants. The surveys target to reveal the needs and wants of the market by critically analyzing the healthcare needs and issues awareness, and the resources that influence inhabitants’ purchasing power (Paley, 2005).
The needs and wants of the segment can be determined through primary and local market research. The primary and local market research involves data from direct market surveys and interviews. These are some of the most accurate data sources that reveal the market segment’s true needs and want. The patient satisfaction reports complement the local market research data. These reports highlight various issues that need to be resolved to increase satisfaction. The best predictor of a successful plan is grit. Grit is a combination of perseverance, hard work, and the passion of the planners (Phelps et al., 2016). A passionate planning team stands a better chance of succeeding.

POST 2
A target market is the specific group of people you want to reach with your marketing message. The individuals in your target market are the ones who are going to be buying your products or services, and typically share some of the same traits, examples being demographics, behaviors, lifestyle, etc. The more clearly you are able to define your target market, the easier it becomes to understand how and where to reach your ideal potential customers (Varadarajan, 2018). One measure that is useful in determining the needs and wants of your target market is through the usage of Social media. Social media analytics can help healthcare professionals to understand who’s interacting with your social accounts, even if those people are not yet current customers. Consumers are interested in your branding skills. Social media analytics can provide a lot of information that might help you understand why.
Patient satisfaction surveys are a great way to measure patient quality. A patient satisfaction survey can demonstrate that a practice is interested in quality and in doing things better.When determining which survey to use it is important to look for clarity and consistency. At the end of your survey, you should also collect patients’ demographic information, so you can identify how certain groups of patients responded to a particular question. When you distribute your questionnaire, try to survey the largest group possible (Vogenberg, 2019). This will improve your chances of getting an adequate number of responses. It is important to approach the data set with the intention of improving healthcare quality.