The strategy of direct and indirect exporting

Explain the strategy of direct and indirect exporting, and licensing and franchising, and how the company you selected above used these strategies when entering the global economy.
What prior research was conducted?
How well did they understand their target marketing environment?
Analyze the export marketing strategies the companies used.
What decisions were made concerning product design, pricing, distribution channels, advertising, and communications—the marketing mix?
What lessons did they learn from their success in the global marketplace?