write about the startup of Asana company, but you will shift your focus on the company’s business model, specifically, how Asana company generate revenue as well as all other aspects of its business model.
You task is to write a second blog post about the startup you chose to cover in assignment III and you will need to address three main questions:
- The Revenue Model: How does the company generate revenue? What do they sell to their customers/users and what is their revenue model? Be as specific as you can (e.g., how much exactly do they charge, etc.), and give some examples of their customers/users the way they charge and collect revenue from these customers.
- The Customer Channels: Describe how the company reaches it’s end customers/users.
a. How do these customers hear about the company? What are the marketing channels which the company utilizes to find new customers and make them aware of its offerings?
b. How does the company deliver its product/service to the customers? Directly or indirectly? Online or offline? - The Partners: Who are the main partners that the company has which helps it in its business operations: product development, operations, sales, marketing etc.? Can you find a way to categories these partners depending on what services they provide to the company that enables it to deliver its value proposition to its customers/clients?