The Nursing Shortage Case

The Unemployment rate in the U.S. is approaching an all time low. What this means is that those individuals who want a job or can work are currently employed. This does not mean there are no jobs out there that need to be filled. To the contrary, there are a lot of jobs available just not enough people to fill the jobs. One of the areas with the most vacancies is this country is the Nursing profession. Virtually every hospital is aggressively recruiting nurses. Due to the large number of vacancies, some hospitals are being forced to turn to foreign trained nurses. Experts anticipate nursing positions to be in short supply for years to come. As a result, you have a conflict between supply and demand thus creating almost a bidding war between hospitals and even Poaching between hospitals.

  1. Based on the information available on the hospital’s website, create a hard-copy advertisement for the hospital to place in the Sunday edition of the “Birmingham News”.
  2. Analyze the hospital’s current online nurse’s advertisement. How would you improve on it? Explain why you would make the changes.
  3. Besides placing the ad in the local newspaper, what other recruiting sources would you recommend and why?
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