Using Business Model Canvas framework and answer the following questions:
- There have been several attempts to explain Marvel's success via competitive strategy but they fall flat:
competitive strategy, with this specific case, neither predicts nor explains the outcome. Why? - If Marvel had spent more to hire top-tier movie stars, well-known directors, and moved forward the
Hollywood Way, would the movies have performed better? - Why do or don't you think Marvel broke the value/cost trade-off?
- Explain the difference between value extraction and value innovation as well as the long- term financial
impact. - Who were the noncustomers Marvel targeted?