Description
Chapter 1: In your opinion, which of the 4Ps (a.k.a. The Marketing Mix) is most important? Why?
Chapter 2: In your opinion, what is Nike's sustainable, competitive advantage? Explain how it meets the criteria.
Chapter 4: Pick a company whose products you purchase. Find and share their mission/vision statement(s) in your post. Describe how ethics are built into their mission/vision. If they aren't, explain why that could (or maybe already has) lead to unethical decision making.
Chapter 5: In your opinion, which of the six Macro-environmental Factors should PSU consider the most? Why?
Chapter 13: Review the Gaps Model in the textbook. Share an example of a service gap you recently experienced. What do you think caused it? How might the company prevent it in the future?
Chapter 17: Think of a company and/or product you enjoy. Find an example of marketing communications (probably an ad). Share the example and explain which part of the AIDA model the ad is attempting to impact.