The importance and advantages of using social media platforms

1) Discuss the importance and advantages of using social media platforms for promoting products and services compared (such as twitter, Instagram, snapchat, tiktok…etc) to traditional mediums. While explaining the same, you are required to analyze the various social media platforms available for brands for promoting its products and services. Evaluate the relevant literature to substantiate your answer.
2) Assuming you are the marketing and communication manager of an organization based in UAE, propose a promotional campaign for the launch of their new product/service to gain more brand image and sales