1) Conduct an analysis of the general business / macro-economic environment facing Mihi. For
each component of your analysis, identify the relevant trends and the implications (positive or
negative) for the company. The time horizon for your analysis is 3-years.
2) Conduct a Porter’s 5-Forces Analysis of Canadian Retail Cannabis industry?
a. Describe the characteristics associated with each of the five-forces
b. For each of the five forces and based on the characteristics you identified in 2a above,
identify the level of the force (low, medium, high) along with a rationale as to your
assessment.
3) Describe how attractive/unattractive you believe the industry is for Mihi using your answers
from #1 and #2 above as evidence to back-up your position.
4) Describe what you believe is the recommended launch strategy for Mihi using the strategy
triangle. For each component of the triangle include your rationale for your decision.