Creative Brief
To reinvigorate the gaming community’s idea of GameStop and its influence on physical shopping through a new in-console app that can be downloaded directly onto any Sony, Microsoft, or Nintendo system. Consumers will be able to purchase, pre-order, and rent games straight from their console while also providing the opportunity to gain and use points/coupons through their existing Power Up counts.
This reinvigoration puts focus on GameStop’s increased association with digital and online content, showing that we too are growing alongside the community.