The Egfjord and Sund

Re-read the Egfjord and Sund article from last week:
Egfjord, K. F.-H., & Sund, K. J. (2020). Do you see what I see? How differing perceptions of the environment can hinder radical business model innovation. Technological Forecasting and Social Change, 150, 1–10.
Consider how the authors address cognition in the article. Answer the following questions:
How do Egfjord and Sund use the concept of cognition within this article? Did you immediately understand how they were using the concept, or did you need to do any research to answer the question? If you needed research, describe what you did and how it helped you understand the concept.
What are cognitive differentiation and cognitive integration?
Do you feel ready to answer these questions posed by the authors based on this article's findings? If you feel ready to answer these questions, write your answer. If not, what other information might you want or need to know to answer the questions?
. . . design changes seem to be the inevitable outcome of adding business models to the organization. If this is the case, should organizational redesign actually precede BMI? Is an organization already designed to accommodate a future BMI more likely to be successful at implementing radical BMI ideas emerging from an innovation department? (Egfjord & Sund, 2020, p. 7)