What is the difference between the forces for change and planned change?How can organizations overcome resistance to change? How can managers create a culture for change?
What is the difference between the forces for change and planned change?How can organizations overcome resistance to change? How can managers create a culture for change?
The distinction lies in the origin and intentionality of the action:
| Feature | Forces for Change | Planned Change |
|---|---|---|
| Nature | Unplanned, reactive, spontaneous. | Intentional, proactive, systematic. |
| Origin | External: Technological advancements, market shifts, new government regulations. Internal: Low morale, performance gaps, change in management. | Internal initiative by managers/change agents. |
| Time Frame | Occurs suddenly or organically, requiring an immediate or rapid response. | Involves a deliberate, goal-oriented process over a defined period (e.g., following Lewin's three-step model: Unfreeze, Change, Refreeze). |
In short, forces for change are the pressures or stimuli (internal or external) that create the need for an organization to adapt. Planned change is the conscious, structured process managers use to implement a change in response to those forces or in anticipation of them.
Resistance to change is a natural human reaction, often stemming from a fear of the unknown, self-interest (perceived loss of status or control), or a lack of trust/misunderstanding. Organizations can overcome this resistance using a combination of strategies:
Communicate and Educate: Provide clear, transparent, and frequent communication about why the change is necessary, how it aligns with the organization's mission, and what the benefits are for both the company and the employees (WIIFM - What's In It For Me). This addresses misunderstanding and fear of the unknown.
Involvement and Participation: Include affected employees in the planning and decision-making process. Giving employees a voice in how the change is implemented fosters a sense of ownership, increases buy-in, and can result in better implementation ideas.
Provide Support and Training: Offer comprehensive training, coaching, and resources to help employees develop the new skills and confidence required. This mitigates resistance rooted in low tolerance for change or fear of incompetence.
Negotiation and Agreement: Where a group clearly stands to lose something significant (e.g., a union), use negotiation or incentives to gain acceptance.
Co-optation and Coercion (Use with Caution): Co-optation involves symbolically including a leader of resistance in the change team (though their influence may not be used). Coercion involves using direct or implicit threats (e.g., job loss) and is a last resort, as it can damage trust and morale long-term.
Measure and Celebrate: Track key performance indicators (KPIs) and celebrate small, short-term wins to build momentum, reinforce the benefits of the change, and provide continuous motivation.