The difference between qualitative and quantitative research methods
What is the difference between qualitative and quantitative research methods? Give an example of each
Sample Answer
Research methods are generally categorized into two main types: qualitative and quantitative. The fundamental difference lies in the type of data they collect and analyze, and consequently, the questions they aim to answer.
Qualitative Research Methods
Qualitative research focuses on understanding concepts, experiences, or meanings. It delves into the “why” and “how” of phenomena, providing rich, in-depth insights into subjective experiences. This method deals with non-numerical data like text, audio, and video. Researchers often aim to explore complex social issues, generate hypotheses, or gain a deeper understanding of a specific context or group.
Key Characteristics of Qualitative Research:
- Data Type: Non-numerical (e.g., words, images, observations, narratives).
- Purpose: To explore, describe, understand, interpret, and generate theories.
- Approach: Often inductive, moving from specific observations to broader generalizations.