Description
- Describe the competitive environment of ECCO and determine how well ECCO is positioned
relative to its competitors to take advantage of changes in the industry? - Analyze ECCO’s global value chain. How well does this configuration match the drivers in the
industry? - ECCO has a fully integrated vertical value chain. What are the pros and cons of this strategy?
What economic and strategic factors should be analyzed to answer this question? - Is ECCO following the inside-out or outside-in strategic perspective? What are the implications of
this choice and how can ECCO increase their sales and marketing efforts? - How is family ownership affecting ECCO? Comment on the corporate ownership structure and its
implications for strategy-making and implementation. What alternatives exist?