Description
Please read the Cialis case carefully. Provide your answers/recommendations for the following problems:
- What are the most relevant dimensions along which to segment the patient market for ED treatment? Of the segments identified, which would you target initially with Cialis?
- What was Viagra’s positioning in the marketplace in 2002? How would you characterize the Viagra brand?
- What would be the most effective way to position Cialis in the marketplace?
Case analysis: two pages maximum of text. Your case write-up should contain the three parts: (1) overarching problem(s), (2) root causes of the overarching problem or bases for evaluation of solutions, and (3) main recommendations, but you should elaborate them in a more detailed way and emphasize your deep analyses of root causes and rationale behind your recommendation. The title page and appendices do not count toward this 2-page limit.