The Century of the Self

Watch a documentary film, The Century of the Self, part I, and answer the question. You may want to read the questions prior to watching the movie.
https://www.youtube.com/watch?v=DnPmg0R1M04&ab_channel=JustAdamCurtis

1. Freud believed that we were driven by our unconscious desires. We repress our animal feelings, which are powerful, sexual and aggressive forces, because they are too dangerous. There is a hidden part of the mind of which the conscious is unaware. The First World War convinced Freud that governments unleashed our primitive forces and could not control them. But it’s what we should have expected. Once released, no one knew how to control them. Do you agree with Freud’s fundamental assessment of humans? Why or why not?
2. Bernays brings psychological theory to merchandising and sales to sell products to the masses. The banks, who were his clients, funded chains of department stores. These became outlets for mass produced goods. Bernays’ job was to produce the new type of customer. He created techniques of mass consumer persuasion. His women’s magazine clients linked famous movie stars to products of his other clients. He created product placement in movies, and also got car companies to associate automobiles with male power. He hired psychologists to issue reports concluding that products were good for us and then pretended the reports were independently generated. He hired celebrities to hype products. They would say things like “You buy products to express your inner sense of self.” How convincing is that type of advertising to you today? Do you think that you are in a position to adequately answer that question to begin with?
3. In Europe the economic crisis led to armed confrontations between members of different political parties. Freud wrote Civilization and its Discontents which is an argument against the idea of civilization as an expression of human progress. Freud believed that civilization was constructed to control the wild unconscious urges people have. The idea of individual freedom at the heart of Democracy was impossible according to Freud. Ultimately, humans can’t be allowed to fully express themselves because it’s too dangerous. They must always be controlled and thus always discontent. Do you agree with this assessment of civilization? Why?