Over the course of the semester we have presented the business model canvas as a tool for establishing how an organisation can create, deliver and capture economic value. To this end, the business model canvas formed a core component of your final group report. However, what of the environmental and social sustainability of your team’s business idea?
In week 10 of the semester we asked teams to consider the triple layered business canvas (see reading by Joyce & Paquin, 2016). The purpose of this exam question will be for you to analyse the sustainability of your team’s business idea with reference to the Joyce & Paquin (2016) model:
a) What are three components of the environmental layer of the Joyce and Paquin (2016) model that will be most likely to impact on the environmental sustainability of your team’s business idea into the future, and why?
b) What are three components of the social layer of the Joyce and Paquin (2016) model that will be most likely to impact on the social sustainability of your team’s business idea into the future, and why? (6 marks; 2 marks per component)
c) Many people view business sustainability simply as a process of operating a business in a manner that ensures its continued operation and longevity. Why might this be a very narrow way of thinking about sustainability in your team project? What would be two benefits of instead thinking about how your team’s business can contribute to sustainable development?