You work for a multinational sports retailer. Select and research a product range that they currently sell or offer but which you feel might be impacted by the recent developments in sustainability and climate change.
The Marketing Manager has asked you to produce a 1.500 word proposal on how you would market your chosen products. With the proposal you should consider the following;
• The benefits and process of conducting market research within your chosen organisation. Debate how the findings of market research could aid the organisation in planning its activity to support your chosen product.
• Within the Marketing Mix describe how and why customers and consumers are targeted through the marketing activity of your chosen product. Discuss how the activity is tailored to the target market? Describe and give examples of how cultural differences can alter the marketing message.
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