The advantages that shopping on the internet may have over shopping in-store.

Discuss the advantages that shopping on the internet may have over shopping in-store.
In the first paragraph, please discuss the relevant marketing research theory of the topic. Your textbook is a good source and a great starting point for defining the theory behind your topic (please refer to Chapter 14).
In the next paragraph, apply the theory described in the first paragraph with the topic. Here is the place to discuss and analyze the topic. Please note that the inclusion of trade and academic sources is mandatory.