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The adoption of Technology Road Maps (TRM)

Put together a compelling argument for the adoption of Technology Roadmaps (TRM), drawing on the successes and business benefits seen by organisations who have implemented TRMs for various applications (70%).

Put together a compelling argument for the adoption of Technology Road maps (TRM), drawing on the successes and business benefits seen by organisations who have implemented TRMs for various applications (70%). What advice would you give to companies who had no experience of Technology Road maps, but wished to develop and implement a robust Technology Road mapping? In particular, where could they start? (30%)