As you know, the 21st century business environment is a highly competitive and volatile one, in which today’s leader may well be found in tomorrow’s scrap heap. Poorly developed and executed strategies, compounded by the emergence of innovative new formats, technologies, markets, and competitors, can quickly turn a seemingly unassailable company into an also-ran. In this context, please identify two (2) competing companies and develop a paper stating who you believe will “win” (and/or lose) in the years ahead.
The companies selected are LVMH and Kerin.
I need help with the following information:
- An executive summary/abstract
- The below information on both companies:
¨ Brief introduction
¨ Mission statement
¨ Target consumer
¨ Geographic market
¨ List of references, in APA format ( Should include Hoover’s and company website for both)
¨ In-text parenthetical citations for every fact and quote