1.2 Discussion: Tesla's Secret Strategy
Getting Started
Chapter 1 of the textbook is an introduction which defines strategy and competitive advantage. This will set the stage for our further study of strategic management. This assignment is designed to help you critically evaluate what you have read in this chapter.
Upon successful completion of the course material, you will be able to:
• Explain the role a company’s strategy has in its quest for a competitive advantage.
Resources
• Textbook: Strategic Management (4th ed.)
Background Information
At the heart of strategic management theory is the question, “How and why do some companies outperform others?” The challenge to managers and leaders is to determine a strategy or series of strategies that result in an ongoing sustainable competitive advantage for their company. In order to do this, managers ought to focus on two fundamental questions:
- How should we compete in order to create competitive advantages in the marketplace?
- How can we create competitive advantages that are unique, valuable, and difficult for competitors to copy or substitute?
Instructions
- Read Chapter 1 of Strategic Management. Pay particular attention to the Chapter Case 1. On pages 5-6 and pages 21-22 of the textbook
- Navigate to the threaded discussion, respond to the following:
a. Based on your understanding of strategy and competitive advantage, does Tesla have a good strategy for maintaining a competitive advantage?
b. Explain why you believe they do or explain why you do not believe they have a good strategy. - Your initial response should be 250 to 300 words in length, include two academic resources that are properly cited, and is due by the end of the fourth day of the workshop.
Please Use APA format properly https://owl.purdue.edu/owl/research_and_citation/apa_style/apa_formatting_and_style_guide/reference_list_articles_in_periodicals.html