CASE ESTUDY TATA MOTORS: NANO CAR, A MARKETING DISTASTER (See the case in Moodle) • You should develop a Professional Strategic Marketing Proposal addressing the specific tasks set out in the guideline below. You are required to develop a comprehensive strategic marketing analysis conducting independent research focusing on the key developments inside and outside of TATA MOTORS Case. Analysis Method

1. Read the case study attentively at least two or three times. Become familiar with the key points of the situation without adopting a position on the case. Read as carefully and objectively as you can.
2. After becoming thoroughly familiar with the case, make notes regarding the main issues as you see them. The case study will have questions to help you focus on these.
3. Consider the question(s) assigned by your Professor / Case Study. Record all information pertinent to these in the form of case notes.
   The questions assigned to the case TATA MOTORS A MARKETING DISASTER? are the following (FIND OUT THE ANSWER WITH THE APPROPRIATE MARKET RESEARCH METHOD)
4. What do you think were the reasons for the failure of Nano?
5. What were the marketing mistakes done by TATA MOTORS?
6. What were the mistakes in the marketing strategy done by TATA MOTORS in Nano Car? Focus on the STP strategy
7. What should be the future marketing strategy of TATA MOTORS for NANO? Find out the answer by using appropriate research methods/ techniques base on the Core competences as a source of competitive advantages.
8. Decide which principles, theories, or models (usually part of the assignment) best apply to the observed facts of the case to prepare your answers. Remember that your analysis is likely to be founded on a specific theory, and avoids solutions based mainly upon personal intuition.
9. Develop your solution in consideration of the principles, theories, or models that you have selected. The assigned questions may require you to consider alternative solutions. Remember the importance of showing not merely your judgement but the basis for it.