Targeted areas for company growth

Upon graduation with a major in Entrepreneurship you obtained a position as an analyst in the entrepreneurial venture investment team of an international corporation. Your supervisor believes you are a rising star in the company and gives you the task of developing an assessment framework for future corporate investment.

Instructions: Analyze, Generate Report
(Internal) Corporate Assessment. Identify the (hypothetical) international company which employs you. Investigate the company on the internet to discuss the following:

Corporate strategic vision and mission, including targeted areas for company growth
The types of products/services the company currently delivers to the customer
Corporate ethics and culture
(External) Global Marketplace Analysis. Investigate the global marketplace in which your company operates on the internet to discuss the following:
Analyze the current market, its size, the competitors, the global environment in which the company operates
Describe the worldwide target consumer demographics
Research and review 3 investment analyst opinions and summarize near (3 year) and long term (10 year) trends for the market in which the company operates
Analyze global geopolitical trends and their impact on the market
Instructions: Apply, Framework Development
Create a framework by which your company can evaluate venture investments which includes
Appraisal of strategic fit with corporate strategy
Evaluation of market opportunity relative to global marketplace trends
Assessment of ethical, environmental and political risks
Assessment of market readiness of venture
Evaluation of leadership and technical team members of venture
Venture risk assessment and financing requirements
Provides specific metrics for evaluation purposes using the results from your corporate and market analysis.

Learning Outcomes
You will demonstrate competency in:

Evaluation of corporate strategy, product offering and position in the marketplace

Assessment of current marketplace and the impact of global trends on the market

Assessment of ethical, environmental and political risks

Market opportunity framework development

Entrepreneurial venture leadership team skills requirements

Financial risk and funding requirements

Demonstrate proficient writing skills

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