Choose a regional non-profit (examples: United Way, Meals-on-Wheels, Cherry Blossom Festival, etc.) Keep in mind that these are just examples. Pick an organization of your choice! I encourage you to look for smaller organizations with limited resources that could use the help!
. Executive Summary
II. Environmental Analysis
A. The Marketing Environment
• Competitive forces
• Economic forces
• Political forces
• Legal and regulatory forces
• Technological forces
• Sociocultural forces
B. Target Markets
C. Current Marketing Objectives and Performance
III. SWOT Analysis
• Strengths
• Weaknesses
• Opportunities
D. Threats