Target Marketing and Consumer Behavior

Part I: In Advertising's New Medium: Human Experience by J.F. Rayport, he discusses the four spheres of human experience (The Public Sphere, The Social Sphere, The Tribal Sphere, and the Psychological Sphere) as a way of better structuring advertising to reach your target market. Discuss the implications of each of these spheres and how they would affect a company like Starbucks or Apple. Provide qualitative data that supports your response.
Part II: What type of psychological research has contributed to the field of consumer behavior in respect of marketing? Select a company that you are familiar with and apply at least one of these concepts in your response. Provide qualitative data that supports your response.
Additional Notes/Instructions:
-You are welcome to use your own additional references, but please use at least 1 of the references from the attached "reference list" for each part (for each paragraph).
-Please make sure you cite the references, APA format, appropriately both "in-text" and on the "reference page."