Using your ideas for domestic and international business expansion, develop a target marketing strategy for each idea using the following criteria:
Develop one market segmentation profile for business expansion into domestic markets.
Develop one market segmentation profile for business expansion into domestic markets.
Choose a target marketing strategy consistent with blue ocean strategy principles for business expansion into domestic and international markets. Provide reasoning.
Develop a concise unique selling proposition (positioning strategy) for a business expansion idea into domestic markets.