Target case analysis

How could Target enhance its existing flexible fulfillment strategies to better serve guests, and do it cost-effectively?
Using the materials from Modules 1-6 and the Trailhead Assignment #3 on Innovation Customer Discovery and Customer Journey Basics (see assignment link and resources)
https://trailhead.salesforce.com/en/content/learn/modules/innovation_customer_discovery
https://trailhead.salesforce.com/en/content/learn/modules/customer-journey-basics