Description
Here's what to do. Select an article from a recent issue of one of the top four marketing journals (2000’s or later). These journals, the Journal of Marketing, the Journal of Marketing Research, Marketing Science, and the Journal of Consumer Research, are available through the Pitt Library system. Do not use articles from magazines such as Fortune, Business Week, The Wall Street Journal, etc; only the 4 journals listed above are acceptable. Read the article and write a synopsis relating the article to a topic from your class and/or text. The synopsis should state directly the major hypothesis being investigated, the method used by the researchers, how the results supported or did not support the hypothesis, and explicitly discuss how the article relates to course concepts (creating clear connections by correctly citing both the article and the textbook). This should be a 4 page, double-spaced, typed paper with 1-inch margins. Staple to this paper a copy of the front page of the article that includes its abstract. Note that University policy on plagiarism prohibits you from using the text of the article without proper citation. In addition, you cannot quote the article’s abstract, even if properly cited