Select a local eating establishment for a SWOT analysis. This could be a restaurant, an ice cream store,
or a bakery with which you are familiar.
- Write a statement of which you perceive to be the business' current strategy.
- What do you perceive to be the key strengths and weakness of this business from a customer's
perspective? Make a list of strengths and another list for weakness.
- What do you perceive to be the potential opportunities and threats for this business? Make one list for
opportunities and another for threats.
Post B
Please watch the following video, search for relevant information online and conduct a SWOT analysis for
Starbucks. List strengths, weaknesses, opportunities, and threats for Starbucks and briefly elaborate on
your points.
https://www.youtube.com/watch?v=XUBeH7VQaFY&feature=emb_logo