SUSTAINING OPERATIONAL PERFORMANCE

    Order Description   You are a financial consultant and your company has been asked to help with the following queries from a client who is considering investing in MDM plc, a medium sized quoted company. a) Which ratios should the client use if he wanted to assess the profitability of the company? (Guide approx. 400 words) (20%) b) Which ratios should the client use if he wanted to assess the riskiness of the company? (Guide approx. 400 words) (20%) c) Your client knows that MDM are considering a project which will cost €200 million. Advise the client on the different possible ways of financing this project, clearly explaining the benefits or otherwise of each method.