In 2010, Susan G. Komen for the Cure, a nonprofit organization that works to fight breast cancer through research, community health outreach, and advocacy, and restaurant chain KFC [formerly Kentucky Fried Chicken] initiated a promotion called “Buckets for the Cure.” KFC agreed to give Komen 50 cents for every special pink bucket of chicken purchased by the operators of their restaurants from April 5, 2010 - May 9, 2010. (Huget, 2010)
what do you think is the logic behind the relationship? In other words, why does this relationship make sense? What may be the principal benefits that each party receives as a result of the partnership? Do you see any possible issues/problems related to each of these relationships?